🚀
Growth Marketing
End-to-end campaign management that takes a brand from zero to measurable traction — planning, launch, and iteration based on real-time data.
Marketing Strategist & Growth Specialist
Open to Marketing Roles & Freelance Projects
Driving Growth Through Data-Backed Marketing Strategies
I’m Kunal Goyal — a marketing professional who blends brand storytelling with performance analytics to build campaigns that don’t just look good, they convert. From go-to-market launches to full-funnel digital strategy, I turn ambitious goals into measurable results.
10K+
Impressions in 50 days
500+
Qualified leads generated
- Digital Marketing
- Brand Strategy
- SEO / SEM
- PPC Advertising
- Social Media Marketing
- Content Marketing
- Campaign Management
- Market Research
- E-Commerce (Shopify)
- Marketing Analytics
- Team Leadership
- B2C Marketing
- Competitive Analysis
- Integrated Marketing Comms
Impact By The Numbers
Results that speak in metrics, not adjectives
0
Social Impressions Generated
in a single 50-day campaign launch
0
Qualified Leads Captured
across a 3-day live industry event
0
Years of Hands-On Experience
across agencies, startups & B2C brands
0
End-to-End Brand Launches
from positioning to digital execution
What I Bring To The Table
Core Expertise & Services
A full-stack marketing skill set built across product launches, e-commerce growth, and integrated brand campaigns.
🎯
Brand Strategy & Positioning
Crafting cohesive brand narratives and positioning frameworks that resonate with target audiences across digital and traditional channels.
📡
Digital Advertising
Performance-focused PPC and social media advertising designed to maximize reach, engagement, and conversion across every major platform.
📊
Analytics & ROI Optimization
Turning traffic data, keyword performance, and funnel metrics into clear recommendations that improve ROI and reduce wasted spend.
✍️
Content Marketing
Strategic content — from brochures and video scripts to LinkedIn thought-leadership — that strengthens storytelling and digital presence.
🛒
E-Commerce Growth
Optimizing Shopify storefronts and product listings with SEO-driven content to boost SERP visibility and online sales performance.
Career Journey
Experience & Education
A track record built across agencies, startups, and B2C brands — backed by an MBA in Marketing currently in progress.
Marketing Manager
Four Clowns
- Directed end-to-end digital marketing operations and led a cross-functional design team to deliver cohesive brand campaigns, increasing audience engagement and brand visibility.
- Built and launched a mayoral campaign website (Fremont, CA) with full mobile optimization; managed social media strategy generating 10,000+ impressions within 50 days.
- Led product positioning and launch strategy for Bentlay Fittings Ltd.; drove 500+ qualified leads across a 3-day live event at Jio World Convention Centre, Mumbai.
Marketing Intern
Four Clowns
- Managed branding and marketing execution for a product launch; created and presented rebranding strategies across digital and traditional channels to B2C clients.
- Produced high-impact content — product brochures, video scripts, and LinkedIn articles — to strengthen brand storytelling and digital presence.
Digital Marketing Intern
Yuvaarth Technocrats Pvt. Ltd.
- Designed and executed a digital marketing plan to generate pre-launch buzz and drive app awareness across social media platforms.
- Implemented on-page SEO strategies for the company website and mobile app, improving organic search rankings and user discoverability.
Marketing Intern
Sterling Perfumes LLC · Dubai
- Managed e-commerce product listings and implemented SEO-focused content and blogs, boosting SERP visibility and online sales performance.
- Analysed website traffic metrics — keyword performance, bounce rates, and traffic sources — to inform data-driven marketing decisions.
Education
Academic Background
🎓
New Jersey Institute of Technology (NJIT)
Expected Dec 2026MBA, Marketing
GPA: 4.0 / 4.0
🎓
Symbiosis University of Applied Sciences, India
2024BBA, Digital Marketing
Score: 87.31%
Leadership & Involvement
Marketing Head — Student Council, Symbiosis University of Applied Sciences (Mar 2023 – Apr 2023)
- Spearheaded two editions of SYMBUZZ, the university’s flagship sports and cultural event, managing end-to-end promotion, planning, and execution.
- Served as Class Representative for Semesters 1 & 2, bridging communication between faculty and the student body.
- Volunteered at the university Convocation, coordinating marketing communications and IT support for seamless event execution.
Certifications
- Social & Behavioural Research CITI Program · 2025
- RCR Basics CITI Program · 2025
- Career Essentials in Generative AI Microsoft & LinkedIn · 2023
- PPC Marketing Strategy SEMrush · 2023
Selected Work
Featured Campaigns
A look at recent campaigns and the measurable outcomes behind each one.
Political Campaign · Web & Social
Mayoral Campaign Website & Social Strategy
Built and launched a fully mobile-optimized campaign website for a mayoral run in Fremont, CA, paired with a social media strategy that built early momentum and awareness within weeks.
10,000+
Impressions in 50 Days
100%
Mobile Optimized
As Marketing Manager at Four Clowns, I owned this project end-to-end: designing the site architecture and copy, coordinating with the design team on layout and branding, and building out a mobile-first responsive build. In parallel, I planned a social content calendar and posting cadence that drove early-stage awareness for the campaign launch.
Product Launch · B2B Event
Bentlay Fittings — Product Positioning & Launch
Led product positioning and go-to-market strategy for a 3-day live event at the Jio World Convention Centre, Mumbai — turning booth traffic into qualified pipeline.
500+
Qualified Leads
3 Days
Live Event Activation
This required deep collaboration with the product and sales teams to translate technical specifications into a positioning narrative that resonated with B2B buyers. On-site, I coordinated booth messaging, collateral, and lead-capture flows across all three days of the live event at the Jio World Convention Centre.
E-Commerce · SEO & Analytics
Sterling Perfumes — E-Commerce SEO Overhaul
Managed e-commerce product listings and implemented SEO-focused content and blogs for a Dubai-based fragrance brand, analyzing traffic sources and keyword performance to inform every decision.
↑ SERP
Visibility Improved
↓ Bounce
Rate Reduced
Working with the Sterling Perfumes e-commerce team in Dubai, I audited and rewrote product listing copy and category pages with targeted keywords, then layered in supporting blog content. I tracked organic traffic, bounce rate, and keyword rankings weekly to continuously refine the approach.
App Launch · Social Buzz
Yuvaarth Technocrats — App Pre-Launch Buzz
Designed and executed a pre-launch digital marketing plan to build awareness ahead of an app launch, combined with on-page SEO improvements that lifted organic discoverability for both web and app.
Multi
Platform Pre-Launch Plan
↑ Rank
Organic Search Rankings
Ahead of the app's launch, I built a content and posting plan across social platforms to generate early buzz and waitlist sign-ups, while auditing the company website and app store listing for on-page SEO improvements — from metadata to keyword-targeted descriptions — to lift organic discoverability.